Methodology

Our methodology  rests on  the fundamental assumption that young software companies must be focused on two overarching objectives.

The first is to increase the “velocity of revenue”, which is another way of saying that to survive a company must speed up the generation of revenue to counteract the obstacle of limited time.

The second is to build a repeatable sales model  which

· Quickly identifies buyers

· Significantly shortens sales cycles

· Increases the Average Sale Price (ASP) of transactions

Approach

Our approach is focused on building a revenue producing sales pipeline, and emphasizes the following key areas-

· Integration of Marketing, Sales, Sales Operations Areas-to eliminate the “functional disconnect” between message development and message delivery.

· Process driven pipeline development-to aid the creation of a repeatable sales model.

· Key Performance Measures-clearly defined, tracked, and reported to management.

· A New Staffing Paradigm-that ensures expenses do not outpace revenue in creating the sales pipeline.

Methodology & Approach